Zay Hilfigerrr & Zayion McCall

Zay Hilfigerrr & Zayion McCall are an American hip hop duo from Detroit, Michigan.

Hilfigerrr (born Tyjuan Peoples) began his career on social media platforms, making videos of raps, dances, and comedic skits.[1] His stage name is an homage to Tommy Hilfiger; "Zay" is a self-applied nickname.[2] Hilfigerrr was approached by Timothy McCall, a local film producer, whose son, James McCall, is also a rapper. McCall, who took the alias Zayion, worked with Hilfigerrr to create the song "Juju on That Beat", whose backing track was based on Crime Mob's "Knuck If You Buck".[1] The song went viral after members of the dancing group Fresh the Clowns began uploading videos of themselves dancing to the song on social media.[1] Atlantic Records picked up the song for official distribution late in 2016, and the song eventually reached #5 on the Billboard Hot 100. By February 2017, the song had been streamed on YouTube over 150 million times, by which time Hilfigerrr was 16 years old.[2] The song was also nominated for a Kids' Choice Award for Favorite Music Video.[2]

In the version initially released by Hilfigerrr and McCall, the song was only 2:02 in length, one of the shortest songs to hit the Billboard Hot 100 in the past 40 years. However, the Atlantic Records reissue of the song was 2:23 in length.[3]